TerrAscend Corp. announced the unveiling of Haven Street, a premium cannabis brand for the Canadian adult-use market that will launch nationally on October 17, 2018 with 48 unique SKUs in dry flower and pre-roll forms.
Upon launch, the Haven St. brand will consist of twelve strains and multiple formats ranging from single and 5-pack pre-rolls to 1g and 30g dry flower formats.
Positioned for the premium segment of the market, Haven St. was inspired by the welcoming nature of a neighbourhood that invites exploration and encourages new experiences. TerrAscend conducted extensive consumer research to develop the Haven St. suite of products targeting adult consumers who enjoy cannabis, value variety and seek premium experiences. The dry flower and pre-roll selections of Haven St. are designed to appeal to consumers who are loyal to a trusted, quality brand that offers multiple options for their varied moods or occasions. The strain offerings are segmented by five consumer need states: Peace, Reset, Focus, Drift and Rise.
"We have taken a consumer-centric approach to developing the Haven St. brand while ensuring we deliver a mature, premium experience across all aspects of the consumer journey," said Keith Gillespie, TerrAscend's Adult Use, VP of Marketing.
"We believe our premium quality Haven St. products will offer a distinctive brand that consumers can trust, ensure recognition at the point of sale, and will enable us to differentiate ourselves in the emerging adult-use cannabis market. Our unique street-like address system that ranges from 100 - 500 and categorizes our products from low THC to high THC creates a simple way for adults to explore our cannabis offering. Within the Haven St. neighbourhood, every address leads to a new experience. Wherever you're going, Haven St. can take you there," added Gillespie.
Haven St. has secured coast-to-coast distribution in the legal adult-use channel spanning BC, Ontario, Nova Scotia and PEI, and is currently fulfilling initial purchase orders from the provinces. Distribution for additional provinces is planned before the end of 2018. Haven St. has been named a participant in the first ever AHLOT Cannabis Collections™ Discovery Series Vol.1™, which brings together five different licensed producers into a single experiential consumer offering.